Upcoming artists have it rough getting upstage in the Kenyan Music industry

Producer Mishka of Twins Studio

You and me agree that there is a lot of untapped talent in Kenya. However, there is a big obstacle for these talents to emerge and be actively involved in enriching our entertainment industry due to various reasons. Take for instance upcoming or aspiring musicians. There are artists who have made all efforts to compose and record very nice and quality music. They have even gone further to make quality videos in the believe that by receiving airplay and screen play the world would appreciate their talents and make them big stars.

It is so unfortunate that all the efforts by our determined artists never come to see the light of the day due to the uncaring, corrupt and sometimes arrogant media presenters and scripts that do only pay attention to those who have money. Some production houses have

formed cartels that pay some media personalities who have popular programs just to ensure that artists from upcoming productions don't get airplay. As a result fans are compelled to listen to the presenter's boring choice of music. There are many cases where artists drop their music video/audio in media houses and are promised airplay yet they never hear of it until they give a token. Some artists have been saying that they are willing to pay and receive airplay than to be dismissed and live in oblivion. Isn't this suppressing talent?

In other countries like Uganda I understand it is the DJ or radio/TV presenter who goes out searching for fresh new hits. This creates competition and keeps both young and old artists on toes trying to out-do one another hence high creativity. Am not saying that we should overlook quality and niceness of the music but lets allow music from new artists to get airplay so that the fans can choose through count downs by call-ins.

That way we can proudly say we have promoted talent and done justice to the music scene. Can a real caring Media house stand up and be counted as the champion for fresh talent in the market?

Prince Cadabra - Musician

Do you think the Kenyan Media should better to promote our artists?