You and me agree that there is a lot of untapped talent in Kenya.
However, the
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Producer Mishka of Twins Studio |
re is a big obstacle for these talents to emerge and be
actively involved in enriching our entertainment industry due to various
reasons. Take for instance upcoming or aspiring musicians. There are
artists who have made all efforts to compose and record very nice and
quality music. They have even gone further to make quality videos in the
believe that by receiving airplay and screen play the world would
appreciate their talents and make them big stars.
It
is so unfortunate that all the efforts by our determined artists never
come to see the light of the day due to the uncaring, corrupt and
sometimes arrogant media presenters and scripts that do only pay
attention to those who have money. Some production houses have
formed
cartels that pay some media personalities who have popular programs
just to ensure that artists from upcoming productions don't get airplay.
As a result fans are compelled to listen to the presenter's boring
choice of music. There are many cases where artists drop their music
video/audio in media houses and are promised airplay yet they never hear
of it until they give a token. Some artists have been saying that they
are willing to pay and receive airplay than to be dismissed and live in
oblivion. Isn't this suppressing talent?
In other
countries like Uganda I understand it is the DJ or radio/TV presenter
who goes out searching for fresh new hits. This creates competition and
keeps both young and old artists on toes trying to out-do one another
hence high creativity. Am not saying that we should overlook quality and
niceness of the music but lets allow music from new artists to get
airplay so that the fans can choose through count downs by call-ins.
That
way we can proudly say we have promoted talent and done justice to the
music scene. Can a real caring Media house stand up and be counted as
the champion for fresh talent in the market?
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Prince Cadabra - Musician |
Do you think the Kenyan Media should better to promote our artists?